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The airline industry has taken a hit, as so many others around the world, during the coronavirus crisis. Lockdowns and fears of the pandemic have kept billions of people at home, putting many in the travel industry at risk of financial disaster. Many companies are taking creative and often desperate measures to stay alive. Emirates Airlines has taken it a step further than most by offering peace of mind to those who fear flying will get them infected.
Those who contract COVID-19 on flights with the Dubai-based airline will have their medical expenses paid along with two weeks of quarantine expenses. And if a passenger succumbs to the disease, Emirates will even pay for the funeral.
A story in Forbes verified this after oddly detailing the ins and outs of the insurance industry:
The goal is to grab the attention of consumers who would rather not think about, or even care about, insurance, certainly not at age 25 or 30. Therefore, there is this enormous overlap on the advertising, making brands indistinguishable. And the zany humor, or the irrelevant celebrities, make the ads trivial. That is why the insurance companies have to advertise – all the time. They must buy share of mind to engage.
Contrast that consumer indifference with Emirates Airlines’ foray into the insurance industry, offering COVID-19 insurance. Airlines are trying all sorts of things – from leaving middle seats empty, to requiring everyone to wear masks, to health checks at terminals – in order to instill confidence in passengers who may be leery of air travel amid the global pandemic.
Emirates’ insurance for travelers stipulates that if one of its passengers is diagnosed with COVID-19 during their journey, the Dubai-based airline will cover their medical expenses, up to €150,000 (about $176,000). It will pay €100 ($118) per day for quarantine costs – such as a hotel room – for up to two weeks.
And if the worst happens, Emirates will offer €1,500 (about $1,765) for a passenger’s funeral. The insurance is automatic with ticketing, effective immediately, and carries no fees for travelers.
It’s an interesting idea. It delivers share of mind on steroids. It demonstrates the integrity of the brand to the public, and it shows they have empathy for their customers and understand the current environment.
Coronavirus panic has forced many businesses and individuals to make tough choices. Emirates Airlines chose to go with the narrative that if you get sick or even die from COVID-19, we’ve got you covered. Maybe it will work. Maybe it’s insane. In 2020, it’s far from the strangest thing that’s happened.
It’s hard to make this headline not sound like something from The Onion or Babylon Bee. Coronavirus desperation is spreading faster than the disease. Would you feel better about flying knowing your burial expenses would be covered?
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COVID-19 may take down an indepentent news outlet
Nobody said running a media site would be easy. We could use some help keeping this site afloat.
Colleagues have called me the worst fundraiser ever. My skills are squarely rooted on the journalistic side of running a news outlet. Paying the bills has never been my forte, but we’ve survived. We have ads on the site that help, but since the site’s inception this has been a labor of love that otherwise doesn’t bring in the level of revenue necessary to justify it.
When I left a nice, corporate career in 2017, I did so knowing I wouldn’t make nearly as much money. But what we do at NOQ Report to deliver the truth and fight the progressive mainstream media narrative that has plagued this nation is too important for me to sacrifice it for the sake of wealth. We know we’ll never make a ton of money this way, and we’re okay with that.
Things have become harder with the coronavirus lockdowns. Both ad money and donations that have kept us afloat for a while have dropped dramatically. We thought we could weather the storm, but the so-called “surge” or “2nd-wave” that mainstream media and Democrats are pushing has put our prospects in jeopardy. In short, we are now in desperate need of financial assistance.
The best way NOQ Report readers can help is to donate. Our Giving Fuel page makes it easy to donate one-time or monthly. We need approximately $11,500 to stay afloat for the rest of 2020, but more would be wonderful and any amount that brings us closer to our goal is greatly appreciated.
The second way to help is to become a partner. We’ve strongly considered seeking angel investors in the past but because we were paying the bills, it didn’t seem necessary. Now, we’re struggling to pay the bills. This shouldn’t be the case as our traffic the last year has been going up dramatically. June, 2018, we had 11,678 visitors. A year later in June, 2019, we were up to 116,194. In June, 2020, we had 614,192. We’re heading in the right direction and we believe we’re ready talk to patriotic investors who want to not only “get in on the action” but more importantly who want to help America hear the truth. Interested investors should contact me directly with the contact button above.
Election year or not, coronavirus lockdowns or not, anarchic riots or not, the need for truthful journalism endures. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report going.
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