Bud Light came under a massive, unexpected boycott after they used a man, Dylan Mulvaney, posing as a woman to sell beer. When they suffered furious backlash, they doubled down and followed that up by tripling down. They also tried to lie about their relationship with Mr. Mulvaney. Their Vice President came out and insulted people who buy their beer.
Anheuser-Busch paid a high price.
At the same time, the LGBT community saw their response as too tepid, and they became angry also. Bud Light sales tank in bars, too. According to a CNN report , Anheuser-Busch InBev lost as much as $1.4 billion in sales. Beer makes up the bulk of InBev’s revenue.
Modelo Especial dethroned Bud Light, and according to the report, Bud Light only recovered 1.2 percentage points of lost market share from May through February. The pace of recovery is picking up, but only .1 to .2 percentage […]
Read the Whole Article From the Source: www.independentsentinel.com
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