Conservative-leaning news outlet Newsmax appears to be taking advantage of a post-election ratings decline for CNN, as the network pulverised its left-leaning competitor over the first two days of Thanksgiving week.
According to Nielsen ratings from Monday, November 23, Newsmax’s Rob Schmitt Tonight crushed CNN’s Erin Burnett OutFront in the 7 p.m. timeslot. On Monday, Schmitt’s program led the night with 520,000 viewers per minute, beating out Burnett’s 494,000.
Schmitt’s Monday ratings were so strong that they beat out “Anderson Cooper 360,” which drew 403,000 viewers per minute, as well as every additional show in CNN’s primetime lineup.
The lead widened on Tuesday, when Schmitt’s Newsmax show had 539,000 viewers per minute compared to 498,000 for Burnett. Newsmax’s flagship show also managed to surpass CNN’s viewership in every single hour of its programming wheel.
The trend is even more significant when considering the fact that CNN is available in 15 million more homes than Newsmax. CNN and other major networks also benefit from ambient traffic in gyms, waiting rooms and other public places, while they also pay for access to television sets in airports. […]
— Read More: trendingpoliticsnews.com
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