NBCUniversal is making big changes to its 2024 Summer Olympics coverage from Paris, France. In addition to reeling in network stars, the broadcaster will have parents of Olympic athletes wearing heart rate monitors to gauge their stress levels.
With a gigantic investment into Olympic coverage, the media giant is admittedly looking to broaden its audience beyond a typical demographic for the summer games in Paris.
NBC Sports President Rick Cordella even stated that the network would be using the kind of celebrity that “wouldn’t have been part of” its coverage of the past.
“We’ve got to be innovating, trying things differently, trying to match where the media world is in 2024,” he told Variety .Part of that innovation reportedly involves hooking up some excited parents to medical equipment. Five heart rate monitors affixed to the parents of Olympic athletes will be used at any given time, with data shown onscreen as their […]
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