Earlier this month JP Morgan Chase issued a press release stating they are now ‘Connecting 80 Million U.S. Consumers with the Brands They Love’, which is a polite way of saying the major bank is selling customer transaction histories to third parties, chiefly advertisers, for the purpose of targeted ads .
The financial giant created a subsidy, Chase Media Solutions, to generate profits for the bank via selling off customer data on their purchase habits.
“As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” the press release dated April 3 said.
Chase went on to list bullet points on the ‘advantages’ of this program within the press release. First-party data: With Chase’s owned transaction […]
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