Following years of marketing hype proclaiming that fake meats would transform the food industry and modern diets, sobriety has descended on the industry as manufacturers wrestle with declining sales, dissatisfied customers, and difficulties achieving profitability. As the remaining plant-based-meat players scramble to bolster sales and preserve a dwindling market share, meat substitutes are shaping up to be a short-term fad that could not meet expectations. Fake meats will likely remain in stores and some restaurants as a vegan consumer niche but will unlikely displace the animal livestock industry anytime soon.
Fake meats include simulated meat products fashioned from plant and other substitute ingredients (plant-based proteins) and animal cells cultured or lab-grown from plant matter (“cultured” meats, or cell-based proteins). The three chief selling points for both categories have been animal welfare, climate rescue, and improved human health. The products have run aground on issues of affordability and taste. Meat substitutes cost more than real meat but don’t stack up on taste or health benefits. Cultured meats may taste like natural ones but offer no health improvements for their higher price. They are currently more harmful to the climate than cows or chickens because of technological hurdles that require massive energy and enormous externalized environmental costs.
Impossible Foods, a maker of cultured meats, has thus far found profitability impossible. Beyond Meat, a leader in fashioning meat substitutes from plant ingredients, has faced consumer and industry pushback on company claims its products are healthier than natural meats. In response, it has reformulated many of its products to attract consumers with improved taste and nutritional content but continues to suffer a dramatic loss of sales. Its stock price reflects this shift, down from $234.90 a share on July 26, 2019, to $7.19 on May 17, 2024, a nearly 97% drop. […]
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Controlling Protein Is One of the Globalists’ Primary Goals
Between the globalists, corporate interests, and our own government, the food supply is being targeted from multiple angles. It isn’t just silly regulations and misguided subsidies driving natural foods away. Bird flu, sabotaged food processing plants, mysterious deaths of entire cattle herds, arson attacks, and an incessant push to make climate change the primary consideration for all things are combining for a perfect storm to exacerbate the ongoing food crisis.
The primary target is protein. Specifically, they’re going after beef as the environmental boogeyman. They want us eating vegetable-based proteins, lab-grown meat, or even bugs instead of anything that walked the pastures of America. This is why we launched a long-term storage prepper beef company that provides high-quality food that’s shelf-stable for up to 25-years.
At Prepper All-Naturals, we believe Americans should be eating real food today and into the future regardless of what the powers-that-be demand of us. We will never use lab-grown beef. We will never allow our cattle to be injected with mRNA vaccines. We will never bow to the draconian diktats of the climate change cult.
Visit Prepper All-Naturals and use promo code “veterans25” to get 25% off plus free shipping on Ribeye, NY Strip, Tenderloin, and other high-quality cuts of beef. It’s cooked sous vide, then freeze dried and packaged with no other ingredients, just beef. Stock up for the long haul today.
