Taylor Swift is heading to TikTok for a special promotion to highlight her new album “The Tortured Poets Department” potentially giving the China-owned social media goliath access to millions of global user accounts and all the associated personal data that delivers.
Variety reports after Swift dropped her latest work at midnight Eastern time on Friday — followed by a surprise 15 additional songs, revealing it’s a double album — TikTok followed up on Friday to announce “The Tortured Poets Department” in-app experience, featuring what it boasts are multiple “first-of-its-kind” features.
Specifically it boasted TikTokers can discover the Taylor Swift In-App Experience by unlocking “special entry points,” such as a TTPD icon across their For You feed or by searching “Taylor Swift” on TikTok, where a “Tortured Poets Department”-inspired animation appears. The move to attract and retain more users comes as a new trend on TikTok called “Things […]
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