Bud Light distributors have given up hope for the beleaguered beer to recover its sales after a disastrous marketing campaign with a transgender TikTok influencer led to a devastating boycott.
The New York Post spoke to distributors about the debacle.
“Consumers have made a choice,” said the executive of a beer distributor in Texas who didn’t want to be identified.
“They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back,” he added.Bud Light and other beers from Anheuser-Busch were hit with a boycott after Dylan Mulvaney posted about a partnership with the beer to promote March Madness on the influencer’s social media account. The controversy grew after comments from a marketing executive deriding Bud Light’s audience were resurfaced on social media.Among those who lambasted the company was Kid Rock, who posted a video of himself using cases of Budweiser beer […]
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