Anheuser-Busch is desperate to get past their Dylan Mulvaney controversy. Memorial Day is soming and with it, the summer beer-drinking season. Their sales are still crashing across the country.
Their latest attempt to court back the customers they insulted is a line of bottles featuring a camouflage design.
Unfortunately for them, this is probably not going to make much of a difference. In fact, it looks like pandering.
The New York Post reported: Bud Light, Budweiser packaging to get redesign over Dylan Mulvaney crisis: source Anheuser-Busch plans to temporarily redesign some of its Bud Light and Budweiser packaging as it scrambles to recover from the Dylan Mulvaney fiasco, The Post has learned. Last week, the company held a meeting at its US headquarters in St. Louis with distributors to discuss its strategy for dealing with the backlash, according to sources briefed on the situation. Among the new initiatives planned is […]
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