Public anxiety over rising costs, global conflicts, and impending disasters has been a business boon for emergency suppliers, many of whom have been benefiting from the mainstreaming of “doomsday prepping” ahead of the “Year of Chaos.” According to Jason Nelson, founder of freeze-dried beef company Prepper All Naturals, the concerns over “shrinkflation” —reducing the size or quantity of items without reducing the price— are more pressing to the average consumer than fears of international conflicts. Jason Nelson, a U.S. Army veteran running for Congress in Texas, founded Prepper All Naturals in 2021. (jasonnelsonforcongress.com) “I think people are becoming more and more aware of just how precarious their access to those items are,” Nelson told Fox Business on Monday. Nelson, a disabled US Army veteran and current Texas congressional candidate , started Prepper All Naturals in 2021 after seeing a growing need for quality animal protein sources that could be […]
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