A recent study by Consumer Reports, in collaboration with The Markup, has unveiled the extensive scale of data tracking aimed at Facebook users. Some users in the study were tracked by as many as 7,000 companies.
A recent study from Consumer Reports engaged 709 volunteers who provided archives of their Facebook user data. Astonishingly, Consumer Reports discovered that 186,892 different companies transmitted data about these users to Facebook. On average, data from each participant was shared by 2,230 companies, with some users’ data being shared by over 7,000 companies. A pixelated photo of Facebook founder and CEO Mark Zuckerberg on an iPhone in this photo illustration on April 30, 2018. (Photo by Jaap Arriens/NurPhoto via Getty Images) This examination highlighted a lesser-known form of tracking known as server-to-server tracking, where personal data is transferred directly from a company’s servers to Meta’s servers, alongside the more […]
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