Editor’s Brief Commentary: There are those who might yawn at what they perceive to be a natural progression into a fully digitized world when they read this headline. But the implications here are extreme, not just because of the technology itself but because of WHO is engaged in it.
Yum Brands in general and Taco Bell in particular represent a pathway to normalization. It will not be the powers-that-be who are forcing people to embrace these draconian measures. It will be the growing number of “cashless normies” who will demand such measures be embraced by businesses and their peers alike. Keep that in mind as you read this story from Reclaim The Net…
Taco Bell’s recent announcement of transitioning to a cashless business model raises alarming concerns about privacy and civil liberties. While the company proudly touts its endeavor to become a fully digital establishment in the near future, it obscures the deeper implications for consumers.
The company’s aim to capitalize on impulse digital transactions over traditional cash exchanges might sound like a novel approach to modernize sales techniques. However, behind this façade lies a concerning benefit: to heavily surveil and monetize consumers’ preferences. Taco Bell’s new data platform, designed to analyze consumer behavior meticulously, embodies a step towards an invasive corporate oversight into what people eat, when, and how often.
Chris Turner, CFO of Yum! Brands, Taco Bell’s parent company, might express enthusiasm about the potential of this platform for “personalized marketing, joint branding, and future automation.”
Yet, such initiatives might just be a veneer for a more troubling reality – the erosion of consumers’ privacy.
Even more disconcerting is the potential societal exclusion this move could propagate. A cashless model marginalizes groups who predominantly rely on cash and prefer privacy.
Moreover, individuals in service industries, who primarily depend on cash tips, stand to lose the immediacy of their hard-earned income in a cashless landscape. Digital payments, while convenient for some, can become an impediment for others.
While Taco Bell seems eager to replace human interaction with cold, impersonal touchscreens across its franchises, the real cost of this move extends beyond just a changed payment method. It’s a dangerous precedent, risking the erosion of privacy and inclusivity in the relentless pursuit of digital dominance. As Taco Bell strives to redefine the fast-food industry with its digital-first approach, it’s essential to question: at what cost to individual freedom?
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isnt it illegal to not accept cash?
It must be legal, since others do it, but it should not be for all retail sales.
I haven’t been to a Taco Bell in months. Their prices have gone up, while the quality and quantity of the serving sizes has gone down. I see this as the death knell for Taco Bell. I will never again go to one.
It’s bad food anyways. I use cash for all small purchases.
Most times I use cash but sometimes I use my card. When a business (of any type) says I can no longer use cash, that’s the last time I’ll ever shop or eat at that establishment. And if it happens at the cash register, I’ll be leaving my merchandise on the counter and walking out.
Gross, greasy, gassy food that causes stomach and bowel pain . . . while contributing to the Big Guy’s efforts to spy and control us at the same time! Maybe the Bell will set up dropboxes we can drop our guns in as well.
Taco Bell’s logo is likely Satanic. It looks like a serpent’s eye, and we all know how celebrities and Masons cover one eye, to leave an one all-seeing eye, the evil eye. Taco B. logo also has a 6 in it. They put 3 signs on their buildings, front and sides, creating a 666. Google logo has 3 sixes in one logo. Apple’s first computer cost $666.66. Apple’s logo is an apple with a bite out of it, as in Serpent Satan causing Adam and Eve to bite the forbidden fruit.
get rid of ebt cards and cash will come back to the taco bellz
I went “cashless” with TacoYell years ago. It’s been QUITE some time since they saw any of my cash. It happened when they cancelled my only order there. The OG Encherito. Yeah, the mid to late 70’s as I recall. MAYBE early 80’s, but I doubt it. Burger Chef died around the same time. I am dismayed. Wonder I haven’t starved since then. Actually, I’ve been feeling quite well after lunch since then.
It’s a business plan to reduce the shrinkage from minorities employed who steal anything and everything from stuffing the cash inside their big titties at the end of the shift.
I will order then pullout my cash and then walk away.
Taco Bueno takes CASH so long TB!! dont need ya!
I really didn’t need another reason to not eat there, but okay!
I prefer gasless food.
It’s printed on all U.S. paper currency, “This note is legal tender for all debts public and private”. But who needs those stinkin laws anyway!!
More lunacy by ‘corporations’.
I can boast: I HAVE NEVER EATEN ANYTHING FROM TACO BELL.
And like others here, I use cash for all my local buys as they must pay a fee if I use credit. I use cash and now I cannot at TACO BELL? No problemo, senoritas…