Just two days following Tesla, Inc.’s tweet showcasing the first Cybertruck rolling off the production line , Ford Motor Company made a move to cut the prices of its F-150 Electric Lightning pickup truck.
The Wall Street Journal reported Monday morning that Ford had reduced the price of the Lightning Pro by almost $10,000 to $49,995 (a 17% discount). The highest-end version of the EV truck, the Platinum Extended Range F-150 Lightning, was reduced by $6,000 to $91,995. The Lightning pickup truck has encountered its fair share of problems. Shipments of the EV truck were halted earlier this year due to ‘ battery issues .’ We shared footage of the EV fire that prompted Ford to stop production for nearly a month.
Marin Gjaja, chief customer officer of Ford’s electric-vehicle business, told WSJ that supply chain issues and rising material costs had driven the cost of the EV truck up […]
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