Anheuser-Busch InBev CEO Michel Doukeris accused conservative boycotters of spreading “misinformation” about their relationship with trans influencer Dylan Mulvaney on an earnings call with investors on Thursday. This came just days after Anheuser-Busch executives held a closed-door damage control meeting with distributors about the Mulvaney partnership disaster.
It is not clear if Anheuser-Busch management is aware that his use of the term “misinformation” is likely to enrage conservatives and worsen the boycott, as it would remind them of being censored for years on social media at the direction of the federal government for “ sharing misinformation “.
“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris said. This statement is, in fact, misinformation. Mulvaney made two posts on Instagram with the hashtag “#budlightpartner”, which appears to be the hallmark of paid posts by Bud Light influencers, who are mostly very […]
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This entire episode should leave Anheuser-busch sadder bud wiser.