AI-powered tools, particularly chatbots, significantly boosted online holiday sales in the US to $282 billion in 2024, a nearly 4% increase from the previous year, according to Salesforce.
Globally, online sales reached $229 billion, up from $199 billion in 2023, as retailers utilized targeted promotions and personalized recommendations to attract shoppers.
However, the holiday season also saw a troubling rise in product return rates to 28%, posing challenges to retailers’ profit margins.
Mobile shopping was a key trend, with 79% of orders placed via smartphones, and social media platforms like TikTok Shop and Instagram driving 14% of e-commerce traffic.
Experts emphasize the importance of AI and chatbots in addressing customer needs and minimizing revenue losses from returns. […]
— Read More: valuetainment.com
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