Rumble CEO Chris Pavlovski joined Fox Business on Wednesday to discuss the major anti-trust lawsuit filed by Rumble and X against a major group of advertisers, which accuses them of coordinating a boycott against spending money on the platforms. Pavlovski later took to X with emails from advertising agencies in which the company was pressured to drop right-wing creators and do away with “right-wing culture” if they wanted advertising deals.
“If you’re an advertiser and you don’t wanna advertise on Rumble or X, that’s totally fine. You have the option to do that. But the problem happens when you have a consortium, or a group like the world federation of advertisers, or the group that they created called GARM, which then assembles all these advertisers and agencies, which creates a huge amount of power for GARM to basically instruct these companies on whether or not and how they want to employ brand safety standards,” Pavlovski told Fox Business.
“They then can now discriminate against certain voices on other platforms,” he continued. “If they don’t like what some speech might happen on Rumble or X, they can say, we’re not going to touch that, which then causes advertising rates to go higher because now they’re only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands. This harms the advertisers, the shareholders, it creates a higher fees for the agencies and also harms Rumble creators and Rumble viewers and the Rumble platform.” […]
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