The last thing any CEO wants to hear right now is that their brand has been linked to some sort of hot-button political crusade.
After a 16-month beating from anti-woke consumers, the order of the day for corporate America is simple: Keep your head down and avoid the cultural land mines. Unfortunately for retailers like Costco, Walmart, Kroger, and others, the brands don’t always choose the war. Sometimes, the war comes to them.
While the rest of the country was reeling from the assassination attempt against former President Donald Trump and President Joe Biden’s exit from his reelection campaign, New York City’s comptroller was busy extorting five of America’s biggest companies.
In threatening letters, the Big Apple’s Brad Lander, who helps control the city’s massive retirement fund, warned CEOs that if they didn’t start selling the risky abortion pill mifepristone in their stores, he would dump $1.3 billion in company shares. […]
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