Planet Fitness — which faced backlash for allowing a trans man to shave in the women’s locker room — hired a new boss who had required employees to undergo “unconscious bias training” and supported “hiring through a DEI lens” at her previous company .
Colleen Keating, who served as chief executive at rental service FirstKey Homes since 2020, will assume the CEO title at Planet Fitness on June 10, the company announced Tuesday.
During Keating’s tenure at the helm of FirstKey, she was a signatory to a document titled “CEO Action for Diversity & Inclusion pledge.” Colleen Keating has been named CEO of Planet Fitness, the gym chain which counts nearly 2,500 locations across the country. The corporate executives who signed on to the pledge committed to “continually strive to diversify our workforce, hiring through a DE&I lens to find talent in multiple locations and backgrounds.”
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