The year 2020 was tough for everyone, children and adults alike. Most school-age kids were forced to attend school virtually, at least for part of the year. This, combined with lockdowns, caused screen time use to surge.
Article originally published at Daily Signal.
More than usual, parents may fear kids aren’t learning well or are being exposed to things they aren’t yet mature enough to handle. On this, their intuition may be correct: 2020 saw an increase in LGBTQ-friendly marketing targeted at kids.
Cartoon Network–whose primary audience is children—recently sent out this tweet:
Here's to not only normalizing gender pronouns, but respecting them, too 💖 Whether you use he/she/them or something else, we acknowledge and LOVE you! Toolkit 👉 https://t.co/ZbhthybrdC
— Cartoon Network (@cartoonnetwork) December 14, 2020
“Here’s to not only normalizing gender pronouns, but respecting them, too,” Cartoon Network’s tweet reads. “Whether you use he/she/them or something else, we acknowledge and LOVE you!”
In November, I covered similar efforts by two other somewhat kid-friendly brands, Oreo and Tampax.
A loving world starts with respecting others. pic.twitter.com/u6lg5XZLkJ
— OREO Cookie (@Oreo) October 18, 2020
Fact: Not all women have periods. Also a fact: Not all people with periods are women. Let's celebrate the diversity of all people who bleed! 💙🎨: @gobeeharris #mythbusting #periodtruths #transisbeautiful pic.twitter.com/5s1416cZBw
— Tampax US (@Tampax) September 15, 2020
Earlier this year, the TV channel Nickelodeon encouraged its young audience to accept transgender individuals.
— Nickelodeon (@Nickelodeon) March 31, 2020
Brands that provide products or entertainment typically reserved for a younger audience have been transparent, honest, and even persuasive that they are using their brand to look appealing and progressive, and to normalize LGBTQ issues, particularly transgender-related ideas.
Twisting language to communicate political groupthink is hardly a new concept, but it has been a hallmark to capitalizing on the LGBTQ movement’s primary goal: Forcing others to accept these individuals to the point where they are not just equal to others but entitled.
I could be wrong here, but it’s also the first time I’ve really seen children targeted as much as adults are, if not more.
It’s not just brands that do this overtly. Production studios do it too. Every year for the past several years, The LGBTQ rights and media-monitoring group GLAAD has released its Studio Responsibility Index, which it says “maps the quantity, quality and diversity of lesbian, gay, bisexual, transgender, and queer (LGBTQ) characters in films released by eight major motion picture studios during the 2019 calendar year.”
The films were released by major studios such as Lionsgate, Paramount Pictures, Sony Pictures, Walt Disney Studios, and Warner Bros.
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GLAAD says that its report “is intended to serve as a road map toward increasing fair, accurate and inclusive LGBTQ representation in film.”
Of the films released by major studios in 2019, according to GLAAD, a total of 22 or 18.6% “contained characters identified as LGBTQ,” which the group counts as a “slight improvement.”
Numbers for 2020 aren’t available yet, but based on observations and anecdotes, the year wasn’t too shabby for LGBTQ representation in media and marketing.
It’s safe to say that LGBTQ representation in multimedia–from social media and television to marketing and films—has shown a slow but steady uptick in these ideas percolating, sometimes smack dab in our kids’ faces. This is frustrating on several fronts.
For starters, when other things are marketed to children, such as religion or politics, outrage inevitably ensues. The woke masses cry out that Christianity or conservatism is trying to indoctrinate their children.
The double standard is obvious and you need not be a conservative or a religious person to see it.
All this LGBTQ representation, via brand marketing or entertainment, could make a child think that these ideas are normal, healthy, and exist happily everywhere. This could not be further from the truth.
The transgender youth population is relatively small, although it’s rapidly increasing. In June 2019, a Gallup poll reported that Americans greatly overestimate the size of the gay and transgender population.
That trend reinforces the thesis by Wall Street Journal writer Abigail Shrier, author of “Irreversible Damage: The Transgender Craze Seducing Our Daughters,” that transgender ideology is acting more as a contagion than a closeted societal norm waiting to break free.
The transgender youth population also is at increased risk for depression and suicide, despite its ability to live freely because of nondiscrimination laws, to socially or medically transition, and to force others to use their “correct” pronouns.
Debilitating unhappiness in a free country suggests that the issue may not be bigotry but the application of a failed cure because the illness is misdiagnosed.
In a year when more young people were online, glued to screens more than ever before, it’s discouraging to see the persistence and consistency of brands and entertainment targeting children and youth and encouraging normalization of LGBTQ concepts among those precious resources.
Of all the things the marketing and entertainment industries could do for our children–encourage them to read, play, be kind, respect their elders, reject foul language, or abstain from sex–they instead encourage the twisting of language, the acceptance of a “norm” that harms young people, and the perpetuation of a myth that the LGBTQ community is marginalized.
It’s time for these industries to stick to telling stories, packaging cookies, or making people laugh–and leave our kids alone.
COVID-19 lockdowns are taking down an independent news outlet
Nobody said running a media site would be easy. We could use some help keeping this site afloat.
Colleagues have called me the worst fundraiser ever. My skills are squarely rooted on the journalistic side of running a news outlet. Paying the bills has never been my forte, but we’ve survived. We have ads on the site that help, but since the site’s inception this has been a labor of love that otherwise doesn’t bring in the level of revenue necessary to justify it.
When I left a nice, corporate career in 2017, I did so knowing I wouldn’t make nearly as much money. But what we do at NOQ Report to deliver the truth and fight the progressive mainstream media narrative that has plagued this nation is too important for me to sacrifice it for the sake of wealth. We know we’ll never make a ton of money this way, and we’re okay with that.
Things have become harder with the coronavirus lockdowns. Both ad money and donations that have kept us afloat for a while have dropped dramatically. We thought we could weather the storm, but the resurgence of lockdowns that mainstream media and Democrats are pushing has put our prospects in jeopardy. In short, we are now in desperate need of financial assistance.
The best way NOQ Report readers can help is to donate. Our Giving Fuel page makes it easy to donate one-time or monthly. Alternatively, you can donate through PayPal as well. We need approximately $17,300 to stay afloat through March when we hope the economy will be more open, but more would be wonderful and any amount that brings us closer to our goal is greatly appreciated.
The second way to help is to become a partner. We’ve strongly considered seeking angel investors in the past but because we were paying the bills, it didn’t seem necessary. Now, we’re struggling to pay the bills. This shouldn’t be the case as our traffic the last year has been going up dramatically. June, 2018, we had 11,678 visitors. A year later in June, 2019, we were up to 116,194. In June, 2020, we had 614,192. In November, 2020, we hit 1.2 million visitors.
We’re heading in the right direction and we believe we’re ready talk to patriotic investors who want to not only “get in on the action” but more importantly who want to help America hear the truth. Interested investors should contact me directly with the contact button above.
As the world spirals towards radical progressivism, the need for truthful journalism has never been greater. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report going.
Join fellow patriots as we form a grassroots movement to advance the cause of conservatism. The coronavirus crisis has prompted many, even some conservatives, to promote authoritarianism. It’s understandable to some extent now, but it must not be allowed to embed itself in American life. We currently have 8000+ patriots with us in a very short time. If you are interested, please join us to receive updates.
Will America-First News Outlets Make it to 2023?
Things are looking grim for conservative and populist news sites.
There’s something happening behind the scenes at several popular conservative news outlets. 2021 was bad, but 2022 is proving to be disastrous for news sites that aren’t “playing ball” with the corporate media narrative. It’s being said that advertisers are cracking down, forcing some of the biggest ad networks like Google and Yahoo to pull their inventory from conservative outlets. This has had two major effects. First, it has cooled most conservative outlets from discussing “taboo” topics like Pandemic Panic Theater, voter fraud, or The Great Reset. Second, it has isolated those ad networks that aren’t playing ball.
Certain topics are anathema for most ad networks. Speaking out against vaccines or vaccine mandates is a certain path to being demonetized. Highlighting voter fraud in the 2020 and future elections is another instant advertising death penalty. Throw in truthful stories about climate change hysteria, Critical Race Theory, and the border crisis and it’s easy to understand how difficult it is for America-First news outlets to spread the facts, share conservative opinions, and still pay the bills.
Without naming names, I have been told of several news outlets who have been forced to either consolidate with larger organizations or who have backed down on covering certain topics out of fear of being “canceled” by the ad networks. I get it. This is a business for many of us and it’s not very profitable. Those of us who do this for a living are often barely squeaking by, so loss of additional revenue can often mean being forced to make cuts. That means not being able to cover the topics properly. Its a Catch-22: Tell the truth and lose the money necessary to keep telling the truth, or avoid the truth and make enough money to survive. Those who have chosen survival simply aren’t able to spread the truth properly.
We will never avoid the truth. The Lord will provide if it is His will. Our job is simply to share the facts, spread the Gospel, and educate as many Americans as possible while exposing the forces of evil.
To those who have the means, we ask that you please donate. We have options available now, but there is no telling when those options will cancel us. We have our GivingFuel page. There have been many who have been canceled by PayPal, but for now it’s still an option. Your generosity is what keeps these sites running and allows us to get the truth to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Thank you, and God Bless!
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