Super Bowl ads have become a big part of the whole yearly ritual, and automakers are among those who spend big bucks to get in front of a huge television audience. Kia used their time to highlight the all-new 2020 Telluride by filming a very nice commercial about the community in which they are built.
That community happens to be less than a hundred miles from where the big game was played this year.
But there was a scene in the ad that paints the Telluride as able to do what few vehicle can – go through very deep water without stalling. The problem is, it can’t actually do that.
If you read the fine print that flashed on the screen for around 3 seconds, you’ll notice it says “DO NOT ATTEMPT. Water stunt performed with aftermarket snorkel. Professional driver on closed course.”
Don’t get me wrong. Stunts are done in commercials all the time that should never be attempted by average drivers, but they rarely demonstrate a feature of a vehicle that doesn’t exist. This shot, while extremely cool, may mislead people into believing they can drive their Telluride into water without fear.
They can’t, at least not without the aftermarket snorkel they mentioned.
It’s a shame because this was my favorite of the car commercials aired during the Super Bowl. Yes, it was a great shot. No, they shouldn’t have included it in the ad even with the quick disclaimer attached.