Discern Report is the fastest growing America First news aggregator in the nation.
Tight political campaigns are a balancing act. Those experienced with influencing elections, from campaign managers to journalists to PACs to the politicians themselves, understand that they need to mix the excitement that comes from the possibility of victory with the fear that comes with the possibility of defeat.
This election has seen an ebb and flow between the two, making both sides mix the message in a haphazard manner unlike anything we’ve seen in recent years. The Brett Kavanaugh confirmation hearings, sex scandal, and Senate vote started the disruption and everything that’s happened since has seen both Republicans and Democrats struggle for balance in their messaging.
They don’t know when to pump their fists and when to scream about the boogeyman.
Everyone knows what can happen when the message is imbalanced. We saw it in 2016. It wasn’t until literally a day or two before the election that Hillary Clinton was finally told she had a chance of losing. Up until that point it was practically a foregone conclusion that she would win. Journalists and her campaign overplayed the excitement side of the election in hopes that it would discourage GOP voters from even going to the polls. This is a technique especially useful in helping win lower elections in a presidential year. In other words, they were trying to eliminate hope of Donald Trump’s chances so they’d have a chance of winning back the Senate as well.
It didn’t work out well for them.
Today, neither side is making that mistake. They’re carefully mixing in calls for excitement to juice up the base with warning bells of fear to drive less-enthusiastic voters to the polls.
This would all be a moot point if it weren’t for the fact that Americans are not very good at getting out to vote. We’re great at griping about it on social media or putting up screensavers on our office computers, but elections in general and midterm elections in particular do not draw the masses. Early voting and mail-in ballots have helped, but it’s not enough. Millions who have interest in the outcome of the election will not actually vote this year. That’s why the message from the GOP side needs to focus on fear for the final two weeks.
- Fear of Speaker of the House Nancy Pelosi. (Tweet)
- Fear of President Trump nominating the next Anthony Kennedy instead of the next Antonin Scalia. (Tweet)
- Fear that the GOP agenda will be derailed if they lose majorities in either the House or the Senate. (Tweet)
- Fear that the border wall will never be built and caravans will be trekking north every week. (Tweet)
- Fear of President Trump being stuck in the same deadlock that caused President Obama to rely on executive orders instead of legislation. (Tweet)
- Fear of Democrats building momentum ahead of the 2020 elections. (Tweet)
- Fear that the economy will start a nosedive literally moments after election results come in if Democrats win. (Tweet)
Which of the seven fears is most concerning to you? Click the “Tweet” button next to the one that keeps you awake at night the most.
Conservatives should be scared. They must be if the GOP is going to retain control of the House and Senate. A healthy dose of fear driving people to the polls is the only thing that can keep a conservative agenda on track.
Covid variant BA.5 is spreading. It appears milder but much more contagious and evades natural immunity. Best to boost your immune system with new Z-Dtox and Z-Stack nutraceuticals from our dear friend, the late Dr. Vladimir Zelenko.