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Cruz energizes 21st century grassroots campaign

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In a brilliant new ad that speaks solely on the issue of protecting our borders, Erin Cruz (R-CA), candidate for US Senate, shows that in the age of Donald Trump, you don’t have to have millions of dollars to get your message out.

With new media like YouTube, grassroots campaigns have as fair a shot as they’ve had since before radio. With millions of people surfing YouTube, it is likely that add like this will get value disproportionate to their cost.

The Cruz ad isn’t perfect in its production, but it comes off as authentic in that way, not like a fake Hollywood production. That is likely to be an advantage in a time when many voters have made it clear they are more interested in the Trumpian model of speaking from the cuff and the heart than a script and filled after a multi-take filming.

It will be interesting to see how various grassroots campaigns do this election year.

Benjamin Wilhelm served as a commissioned officer in the United States military for 10 years, serving one combat tour in Afghanistan. He is a recipient of the Bronze Star and Combat Action Badge among other military awards. Ben has worked in a variety of private sector businesses both large and small. He is a former military and civilian firearms instructor and an advocate for veterans issues. Ben is a strict Constitutionalist who sees the Federal government as an out of control leviathan, and the federal debt as a burden that will break the country. Ben is a divorced father of two boys.

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