When I began studying television news reporting and production in college, I learned the incredible power of video to tell a story. No matter how strong the words I had written might be, my script would always be overshadowed by the visuals. If the visuals were compelling, the piece would be absolutely riveting. If not, the TV news story basically fell apart.
I was reminded of this phenomenon once when we chose to lead off our PA LifeLinks email newsletter with a video posted by the pro-life group Live Action. We headlined the story, “ Amazing Video—Woman Changes Mind About Abortion. ”
Of all the stories we have ever run in the Online News , the video was by far the most popular, stunning us with its “click rate” (in other words, the number of people who clicked on the video in order to view it).
But it was more than just […]
Read the Whole Article From the Source: www.lifenews.com
