We have a new Mug Club Undercover exclusive regarding the trans influencer Dylan Mulvaney – Bud Light saga. Today’s show gets right into that.
Bud Light suffered a lot from its marketing choices in April. Even Mulvaney threw the company under the bus.
Anheuser-Busch CEO Brendan Whitworth previously claimed that the Mulvaney beer can was essentially a “gift” to the trans influencer and that it was just printed on one can. Basically, claiming that it was never intended to be for sale to the general public.
A document obtained by Mug Club Undercover shows that Mulvaney was paid $185,000 by Bud Light.“They were testing the waters. This would have become a national campaign if they thought it was going to work. That is a lot. I guarantee you there was more planned [but] they did not plan for the backlash,” Crowder said. “So then they tried to say ‘We actually didn’t pay […]
Read the Whole Article From the Source: www.louderwithcrowder.com
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