An LGBT activists holds a picket sign protesting Bud Light during a 2022 boycott outside the Stonewall Inn in New York City. The beer company subsequently overcompensated by hiring a transgender personality as its pitchman, driving conservatives to reject the newly woke brand. / PHOTO: PIX11 News via YouTube (By Jon Miltimore, FEE ) The Wall Street Journal ran a deep dive article last week exploring “how Bud Light blew it,” but it somehow missed the most important part of the story.
As most people already know, the world’s most popular light lager has seen a collapse in sales following a boycott prompted by a March Madness ad campaign featuring transgender influencer Dylan Mulvaney. The Journal’s chart depicting the fall in Bud Light sales speaks for itself, and the company’s delayed and tepid response to the uproar only seemed to make matters worse.
This isn’t Anheuser-Busch’s first foray into controversial social […]
Read the Whole Article From the Source: headlineusa.com
