It’s going to get a lot more huggy in the brand image of Team DeSantis 2.0
According to campaign officials, and those inside the operations, DeSantis will stop talking about Florida, tone down the wokeism and confrontation with the alphabet people, drop the expensive platform speeches and focus on small group meetings to help the candidate learn how to like people more. In essence, stop being the DeSantis campaign. Yup, awful huggy. Gee, who could have seen this coming?
( Via NBC ) – TALLAHASSEE, Fla. — Florida Gov. Ron DeSantis’ campaign is planning a reboot, top campaign officials said, with a significant shift on messaging, events and media strategy.
Expect fewer big speeches and more handshaking in diners and churches. There will be more of a national focus than constant Florida references. And the mainstream media may start to get more access. […] Campaign filings show that […]
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