The boycott against Target’s Gay Pride collection targeting young children has been effective, according to the latest report. Click here to sign up for Todd’s daily newsletter for conservative news.
The company’s second quarter sales took a hit in June and July, the first slump in six years when there was backlash to Target’s transgender bathroom policy. Target’s shares have fallen 16 percent so far this year.
Target CEO Brian Cornell pointed to “negative reaction to our Pride assortment” for the big loss.
“As we navigate an ever-changing operating and social environment, we are applying what we learned,” Cornell said.Target said it heard from customers and plans to adjust its Pride Month collection next year “with a more focused assortment of merchandise,” The Wall Street Journal reports.Target Chief Growth Officer Christina Hennington said the company will change how it sells “heritage month collections.”“You will see us celebrate Pride, you will see […]
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