Social media giants raked in $11 billion in advertising revenue from children based in the United States, a Harvard-led study recently found.
A study released Wednesday from the Harvard T.H. Chan School of Public Health revealed that Facebook, Instagram, Snapchat, TikTok, YouTube, and X, formerly Twitter, generated billions of dollars in ad revenue in 2022 from American minors and youth.
“This study aimed to estimate the number of U.S.-based child (0–12 years old) and adolescent (13–17 years old) users and the annual advertising revenue generated from youth across six major platforms,” the study explained.
In 2022, nearly 50 million minors used YouTube, 7 million used X, and 9.9 million used Facebook. Approximately 18 million were on Instagram, Snapchat, and TikTok.“The greatest advertising revenue profits derived children ages 0–12 years old was from YouTube ($959.1 million), followed by Instagram ($801.1 million) and Facebook ($137.2 million). Among youth ages 13–17 years old, the greatest […]
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