Disney’s ABC is struggling to sell advertising for its upcoming broadcast of the Academy Awards. Ad space is still available with just two weeks remaining until the awards show, which has suffered a decline in viewership in recent years.
According to a report from Variety , Disney executives have been seeking between $1.7 million to $2.2 million for a 30-second spot in the event. Media buyers told the outlet that they think ABC may still lower its price, as top brands have become increasingly skeptical when it comes to spending top dollar for advertising during awards shows.
Ratings for awards shows have been way down in recent years, with many blaming the incessant injection of politics as a major cause for the decline. In 2019, film director Spike Lee used his acceptance speech to call then-President Trump a “racist” while urging viewers to “be on the right side of history.”
Politically charged […]
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