As the 2024 elections loom on the horizon, abortion access has emerged as a pivotal issue, with Ohio taking the spotlight as the testing ground for fresh campaign messaging and a battleground for reproductive rights.
On November 7th, Ohio voters will decide whether to enshrine reproductive rights in their state Constitution through an amendment, marking the only abortion-related question on any state’s ballot this year.
The attention surrounding the Ohio amendment has been intense, attracting over $60 million in combined spending, as national groups and activists from both sides of the abortion debate engage in a fierce campaign.
This amendment has become a litmus test for messaging strategies and could set the tone for similar initiatives in crucial battleground states such as Arizona, Nevada, and Pennsylvania.The focus on state-level initiatives gained momentum following the U.S. Supreme Court’s decision last summer to overturn the historic Roe v. Wade ruling, leaving the protection of […]
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