Nike unveiled a new capsule from washed-up ex-NFL QB Colin Kaepernick.
Yes, they did this in late 2023, months — perhaps even years after Kaepernick brought even an ounce of cache to the table.
Which begs the question: why the hell does Nike keep doing this? And another question: what the hell is a capsule?
First, a “capsule” appears to be what Nike calls something that isn’t quite a “collection.”As for why Nike thinks Kaepernick even needs a capsule, there’s of course a pretty simple answer to that question and it lies in the Swoosh’s notorious no-holds-barred wokeness streak. View this post on Instagram A post shared by Nike (@nike) “Colin Kaepernick’s optimistic hope for the future is rooted in his belief in our collective power to effect change,” Nike’s website reads.He believes in the collective power to effect change by selling shirts with what appear to be doodles from the cover […]
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