The National Association for the Advancement of Colored People (NAACP) is urging Black Americans not to spend their hard-earned dollars with companies that have rolled back their diversity, equity, and inclusion (DEI) initiatives.
In its “Black Consumer Advisory,” the organization encourages Black consumers “to spend your money where you’re respected, support Black-owned businesses, and demand businesses prioritize people over profit” while advocating for polices “that insure people of color, women, veterans, those with a disability, and all protected groups have equal access to opportunities across the country.”
It further notes that “Black consumers possess immense economic power, with a purchasing power exceeding $1.7 trillion annually.”
The document notes that during “nationwide protests against systemic racism in 2020, many companies and institutions publicly committed to advancing racial equity” but that recently, “there has been a deliberate retreat from these pledges, driven by political pressure, backlash against DEI, and unfounded claims of ‘reverse discrimination.’”
The organization further asks Black consumers to take the following actions against companies that have backed away from DEI:
- Spend Intentionally: Support businesses and organizations that maintain and expand their DEI commitments and prioritize investment in Black communities.
- Demand Accountability: Call out corporations that have abandoned DEI initiatives and demand transparency in their practices.
- Support Black-Owned Businesses: Prioritize Black-owned businesses and service providers in spending decisions.
- Advocate for Change: Push for policies strengthening supplier diversity, workplace equity, and economic inclusion for Black professionals and entrepreneurs.
- Stay Informed: Educate yourself and others about corporate rollbacks and their impact on Black communities. […]
— Read More: townhall.com
