Meta CEO Mark Zuckerberg’s Instagram Threads, which some say could rival Elon Musk’s Twitter, has seen a drop-off in users and engagements in recent days after a relatively strong showing in early July, according to analytics companies.
“The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci, the managing director at Sensor Tower, a marketing intelligence firm, told CNBC.
Bartolacci added that “in the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.”
In a statement, Mr. Zuckerberg said on July 10 that Threads was able […]
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