An investigation by a tech website has found that mainstream publications have conspired with an artificial intelligence company to push AI-generated content on their websites , helping those sites and their products to appear at the top of search results.
Maggie Harrison Dupre of Futurism revealed that the media outlets, which tech giant Google manually whitelists, partnered with an AI company called AdVon Commerce to publish tens of thousands of fake product reviews and fill up Google Search results with AI-generated content.
The bombshell information emerged when Dupre started to investigate AdVon. Staff at media company Gannett noticed product reviews get published on the website of USA Today with bylines that seemed like not real people’s names. The articles were stilted and formulaic, leading the writers’ union to accuse them of being “shoddy AI.”
“I kept digging into that AI company behind Sports Illustrated ‘s fake writers. Turns out it’s created tons […]
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