Ride-sharing giant Lyft has announced a partnership aiming to significantly increase voter turnout among young people ahead of the November elections. The partnership involves working alongside other companies, including Levi Strauss & Co., MTV , and Showtime, to create an initiative to bolster voting within the community college demographic. It aims to increase voter turnout by 500,000 by 2028.
“One of the most important things you can do to keep the community active and engaged is to make sure they have easy access to the polls,” said Lyft CEO David Risher, announcing the Community College Commitment initiative. “If you start voting when you’re young, it becomes part of your life. It’s a habit to build,” he said.
The Community College Commitment will produce a Get Out The Vote community college competition. Community colleges hosting registration drives and other voter events will be entered into a contest to win a live on-campus […]
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