Finding solid information, accurate data, to update the perspective of the ongoing boycott of Bud Light products is a little challenging. You would think the data would be easily found; alas, in this era of hyper partisanship, data that would reflect the truth of the situation is less visible. Go figure.
That said, this market share report from Union does give us a little more perspective on the outcome. According to the market share report, the decline in Bud Light sales overall is 34.2% over the past six months. Interestingly, some regions have much larger declines than others. For California, “ Union reported only minor changes in market dominance in the state. Bud Light’s sales share in California slid by 0.8 points to 6.6%, while Miller Lite’s sales share increased by 1.7 points to 12% .” ( Via MSM ) – The hospitality consumption data platform Union reported a significant […]
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