The story of how Budweiser went from a patriotic traditional values company to launching a creepy Bud Lite campaign featuring Dylan Mulvaney, a man who claims to be a little girl, began with the Bush administration when, after 150 years, Anheuser-Busch ceased to be an American company. Today it’s just another subsidiary of a Belgian-Brazilian multinational.
Except for its St. Louis employees, few noticed the difference when Anheuser-Busch became InBev, and the United States government failed to object to the hostile takeover. While the majority of Americans, and the governor of Missouri, opposed the move, the Bush administration did not. The media fashionably sneered at a campaign against the hostile takeover which called for fighting the “foreign invasion”. Eventually the company surrendered.
The Wall Street Journal ran an op-ed declaring, “Why John McCain Should Embrace Anheuser’s Foreign Takeover”. (Cindy McCain was a major shareholder.) The Journal […]
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