We’ve seen Bud Light and Target seemingly driving their companies over a cliff by embracing woke things with which their customers don’t agree. Why would they do that when it isn’t good for their bottom line? It doesn’t make a lot of business sense. Target CEO Brian Cornell said that it was good for their bottom line , when it was demonstrably not, as their stock plunged and they lost more than 13 billion in market value . Bud Light lost almost 30 percent of its sales volume.
As ex-Anheuser-Busch executive Anson Frericks explained, it’s not just the business bottom line that they’re looking at and it applies to far more companies than just Bud Light and Target. Frericks spoke to Fox’s Jesse Watters regarding the influence of investment firms like BlackRock and Vanguard helping to spur some of this woke movement. Fmr. Anheuser-Busch Exec. on […]
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