Economist Steve Moore recently compared EVs to the ill-fated Edsel, “one of the textbook marketing flops of all time.”
“All the automotive experts and Ford executives said it was a can’t-miss. Henry Ford (the car was named after his son) guaranteed hundreds of thousands of sales. But one big thing went wrong: Nobody ever bothered to ask car buyers what they thought of the new car,” he wrote .
“Given the all-in approach to electric vehicles at Ford and General Motors, it’s clear that Detroit never got the message.”
With all due respect to our good friend Steve, there is one key difference between the Edsel of the 1950s and EVs of the 21st century.Taxpayers weren’t on the hook for hundreds of billions of dollars when the Edsel flopped.The amount of taxpayer money being lavished on EVs is mind-boggling. The 2021 bipartisan infrastructure bill included $7.5 billion in subsidies to build EV […]
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