In 2021, then-Disney CEO Bob Chapek announced an ambitious plan to move the company’s Imagineering division from Glendale, Calif., to the Lake Nona area of Orlando, Florida. A favorable business climate in the Sunshine State, paired with a similar atmospheric climate to California, made the idea sound like a no-brainer to Chapek.
The project would have uprooted all the Imagineers and their families, forcing them to move across the country, an idea that was unpopular among the Imagineers. Former-CEO-turned-new-CEO Bob Iger saw the writing on the wall, and, as he has done with many of Chapek’s decisions, he reversed course.
Disney Parks Chairman Josh D’Amaro announced the decision to cancel the Lake Nona project in an email to cast members. D’Amaro wrote in part: While some were excited about the new campus, I know that this decision and the circumstances surrounding it have been difficult for others. […]
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