The beer brand and its parent company, Anheuser-Busch, have been stuck in a public relations nightmare since it struck an endorsement deal with Dylan Mulvaney, a flamboyant trans influencer who claims to be a woman. Mulvaney posted a video to his 1.8 million Instagram followers April 1, and sales of Bud Light promptly cratered.
“This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
After beer drinkers abandoned Bud Light in droves, the company put two of the marketing execs behind the ill-advised idea on ice. But sales have not rebounded, even with prices marked down.“At this point, it’s cheaper than some of the cases of water we’re selling in the back,” Andy Wagner, the manager of Glenn Miller’s […]
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