With Black Friday just around the corner, retailers are offering larger discounts in advance to lure inflation-weary shoppers back to their stores. According to an Adobe Analytics analysis, retailers got a headstart on Black Friday deals this year, with most online product categories offering extended holiday discounts beginning in October.
Online apparel prices were down 9% during the month, compared to 2% and 5% discounts in 2021 and 2022, respectively.
Furniture discounts were 5% this October, compared to 2% and 1% in the previous two years. Steeper discounts were also reported for sporting goods, televisions, and appliances.Adobe Analytics tracks eight online product categories and said only electronics and toys had fewer discounts than the previous holiday seasons. Separate data from Jane Hali & Associates, a retail-focused research firm, shows that major brands like Kohl’s and Macy’s have already slashed prices by up to […]
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