Bill Gates recently invested some serious cash in Anheuser–Busch , the parent company to Bud Light.
Gates purchased 1.7 million shares of the company’s stock via the Bill & Melinda Gates Foundation Trust in 2023’s second quarter, costing Gates an estimated $95 million, according to the Daily Caller.
This purchase was made as the fallout from Bud Light’s attempted Dylan Mulvaney campaign continued. The brand struggled to recoup its cratered sales and $6 billion loss in revenue.
The beer purveyor attempted to recoup its losses through a series of failed ad campaigns before Gates’s apparent bailout.After the initial fallout of the Mulvaney campaign, officials within the company said they planned to “spend heavily on the brand after spending fell off a cliff last year.”The new marketing blitz kicked off with the NFL draft, featuring attempts to backpedal to the “pro-America” […]
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