For years we have been writing about how hedge funds have been buying any type of data they can get their hands on to try and anticipate moves in the American consumer and, by proxy, the market.
And now the latest spot they could be buying their data from could wind up being your grocery store. Everybody knows that we are now accustomed to putting our phone numbers or email addresses into a computer almost literally every time we buy something – but few people know why they really do it and even fewer feel they have control over what retail establishments do with such data.
Consumers feel powerless about the data-grab. A new study from the University of Pennsylvania showed that “79% of Americans feel they have little control over what marketers can find out about them”, according to CNBC .
The same survey found that over half of adults in […]
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