Grocery shopping is already an expensive ordeal, with the cost of food steadily rising. Last year, food-at-home prices increased by 5% while takeout meals rose by 7.1%, and as of June, groceries have already gone up another 1.1%. But that may not be the only concern for consumers. Some stores are being accused of “dynamic pricing,” which could inflate the expense even more, especially during peak times.
Recently, Sens. Elizabeth Warren (D-MA) and Bob Casey (D-PA) sent a letter to Rodney McMullen, the chairman and CEO of Kroger, the country’s biggest supermarket chain. In it, they expressed their concerns about AI technology “digital shelf labels,” which allow businesses to charge more instantly.
It used to take an employee up to two days to replace the paper labels that told customers how much they would pay for an item, but now, with digital shelf labels, those numbers can be changed in seconds. That seems to be a sound investment, and Kroger has been using the technology since 2018 in some of its stores. However, there are concerns that markets are using the system for more than saving time. Warren and Casey suggest it eases the way for dynamic pricing, which has been embraced by the transportation and hospitality industries. […]
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