Kansas City Royals v Baltimore Orioles Anheuser-Busch released a statement late this week in response to the backlash that the company triggered earlier this year when one of its brands, Bud Light , decided to partner with a controversial transgender activist for a paid marketing engagement.
Sales for Bud Light have fallen by more than 25% and its competitors have since seen a large increase in their sales. Other brands for Anheuser-Busch have also taken a significant hit, including Budweiser (-11.2%), Michelob Ultra (-6.5%), Busch Light (-5.2%), and Natural Light (-4.9%), according to numbers released late last month.
Anheuser-Busch CEO Brendan Whitworth appeared to acknowledge with his most recent statement on Friday that the backlash the company is facing is having a significant impact at the company.
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted […]
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