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President Joe Biden speaks during a reception at the White House in Washington on Oct. 24, 2022. (Anna Moneymaker/Getty Images) President Joe Biden and his administration are launching a renewed campaign to convince Americans to get the new, unproven COVID-19 vaccine boosters , with Biden scheduled to get one on Oct. 25.
The campaign involves a fresh slate of advertisements, pop-up events, and a flurry of emails, the White House said.
The U.S. Department of Health and Human Services (HHS), for instance, will have ads aimed at black and Latino people air in more than 30 markets in English and Spanish across television, radio, and print.
Other ads targeting football and country music fans will run in 15 rural markets and other ads aimed at Asians will air in 25 markets, while the administration is also going online to run ads on social media platforms like Facebook.
“The ads highlight the importance of getting the updated vaccine to protect the ones we love and the protection the updated COVID-19 vaccines offer against Omicron,” the White House said in a statement.
The updated Pfizer and Moderna boosters have only been tested in mice , and there’s no clinical evidence they’ll increase protection against infection or […]
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