I do podcasts and run conservative news sites. As such, it behooves me to have a sponsor who deals in precious metals as many in our audience are either already invested or plan on investing in the most stable asset on the market. So, last October we started searching for the best precious metals company to endorse.
I thought it would take a week. When I’m wrong I say I’m wrong and in this case, my error was monumental. Taking pitches from the various precious metal companies was not only time-consuming, but it was also intellectually draining. I was shocked at the lack of transparency in the industry and even more shocked that the primary driving factor for the vast majority of precious metals companies is the commission.
It isn’t in my nature to throw fellow podcasters or conservative media outlets under the bus, but what I discovered is that some of the most prominent gold companies who sponsor the biggest shows and sites in conservative media are overcharging. I’d say they are “ripping people off” but with precious metals it’s hard to lose. Nevertheless, it was disappointing to learn that some of these companies charge 30% or more on top of the price of the precious metals they sell.
Our Gold Guy does not. His upcharge on precious metals was the lowest we found. In the beginning of talks, that made me skeptical until I realized that as a family-owned business with minuscule overhead, they were able to charge less and still be profitable. This is when my research into the industry in general took me on a two-month journey into the underbelly of precious metals. I needed to know if the industry was legitimate.
“On top of everything else we learned about the family who owns and operates this company, we learned they are staunch conservatives. That’s a big plus.”
Without going into too much detail about my research, I am happy to report that it’s highly legitimate. The companies charging higher commissions are doing so because they have higher overhead. It’s not a scam and I do not hold it against them that they advertise heavily resulting in higher prices to the consumers. It works, and generally speaking everyone’s happy in the end.
For me, it really did come down to two things. I wanted low prices on precious metals; recommending companies that charge more for equivalent resources just isn’t my style. I didn’t have to find the absolute cheapest. There are other factors to consider with the primary one being customer service in the form of a personal relationship. That’s where Our Gold Guy was prime. I had seven scheduled conversations with them before I made the decision to endorse them. They were just that much better on both important fronts than anyone else.
“We picked Our Gold Guy to endorse because their integrity and experience are unmatched in the precious metals industry.”
I had several offers that would have been much more lucrative for me. Three of the companies I spoke to offered cash for leads on top of commission for sales. This is appealing and it makes me understand why so many in conservative media work with these companies. But I would rather take a more modest commission for sales and bypass the “lead generation” aspect altogether. I want to connect those who want to buy precious metals with the company that will treat them right and save them money along the way.
At the end of the day, I selected Our Gold Guy despite lower sponsor commissions because I can sleep well at night knowing our visitors and listeners are getting the best deals and receiving the best customer service possible. This strategy won’t make me rich, but money isn’t everything. Integrity counts for something. Besides, we are now the first outlet to endorse Our Gold Guy which makes us unique for now. Perhaps others will accept lower commissions out of principle in the future, but for now I am honored to be the first endorser.
If you’re ready to buy precious metals, fill out the contact form here. Our Gold Guy will contact you directly to discuss your financial future.
Editor, NOQ Report