Woke Coke seems less concerned with selling sugar water these days than selling Americans on the idea that whites are not worthy of respect or equal protection under the law. A few weeks ago, a whistleblower revealed Coca-Cola’s discriminatory employee training program equating racism with “whiteness.” In a series of online work assignments, Coke goes so far as to instruct its white employees to, “try to be less white.” How does one “be less white”? Coke answers that explicitly: by being less “oppressive,” “arrogant,” “certain,” “defensive,” and “ignorant,” and being more “humble” and “break[ing] with white solidarity.” For Coke, judging people based on the color of their skin is not only tolerated but also company policy.
If the company’s “de-whitening” efforts weren’t sufficient proof that Coca-Cola prioritizes a person’s skin color over a person’s talents and individual character, it drove the point home with a letter sent to its outside legal counsel demanding that law firms assign attorneys representing the Coca-Cola Company based, not upon the quality of lawyers’ work, but rather upon lawyers’ racial classification. Going forward, Coke will penalize and reduce its fees to law firms unable to hit certain racial quotas.
Now Coca-Cola’s CEO is joining other race hucksters to claim that sensible voter ID laws meant to curb fraud in Georgia’s elections should be seen as nothing short of white Americans’ attempt to disenfranchise black voters — a loaded accusation not based in reason or analysis of the law’s merits but rather in raw emotionalism intended to pit one group of Americans against another.
Surely a company that regurgitates nasty racial stereotypes against whites so effortlessly while seeking to eliminate them from its workforce doesn’t really believe white people can ever scrub all that icky whiteness away for good, no matter how many rounds of re-education they are forced to endure. As Coca-Cola’s training materials suggest, racism is just part of whites’ DNA. Perhaps the company could have saved future employees a lot of trouble by simply hanging a sign on its front door reading, “No Uppity Whites Allowed.”
Racial stereotypes, racial classifications and quotas, explicitly racist indoctrination — why is Coca-Cola so obsessed with discriminating against people based on the color of their skin rather than evaluating all of the individual characteristics that make each person a unique member of the human race? Perhaps racism is in the company’s own DNA, not at all different from the way the beverage company judges white Americans as racists for historical injustices in which they claimed no part.
Did you know that Nazi Germany was one of Coca-Cola’s biggest markets? Have you ever seen an official Coca-Cola advertisement promoting the company’s partnership with the Nazis during the 1936 Olympics under a jingoistic tagline — “One people, one country, one drink, Coke is it” — that would have made Adolf Hitler proud? No?
Does Coca-Cola not highlight its financial history with Nazi Germany when crowing about its racial purity tests today? Or the fact that Germany’s inconvenient declaration of war against the United States made it sufficiently difficult for Coca-Cola to maintain its prominent reputation within the Reich that the company’s German representatives repurposed the operations of hundreds of bottling plants toward the production of a new drink called Fanta to serve thirsty German soldiers throughout the war? Does the Coca-Cola Company not brag about Fanta’s wartime genesis as a Nazi beverage? How strange.
One would think that a company so dedicated to rooting out “white supremacy” that it forces its white employees into racial re-education training seminars would first want to take a hard look at its own rather awkward historical relationship with actual white supremacists intent on building a world-dominating “master race.” That’s what “racial justice” requires, right — the punishment of one generation of Americans for the sins of generations past? So why should Coca-Cola’s questionable corporate history be off-limits when it goes out of its way to demonize white Americans for no other reason than the color of their skin?
On the other hand, everything about Coca-Cola’s racial indoctrination program today sounds as if it could be ripped right from the pages of Nazi Germany’s own race laws, with Jews and other “undesirables” being crossed out and “whites” scribbled in their place. All the racial animosity that nearly destroyed humanity last century is back in “woke” form, and some of the same companies that underestimated the Nazi threat then are underestimating the evil intent of the new racialist agendas that are taking over the corporate world today. Isn’t that, after all, why Critical Race Theory exists — so that pretend intellectuals can repackage discredited race-based theories from the past into academic language that can be used once again to justify outright racism? If so, 2021 Coke and 1936 Coke still have much in common. The only thing really differentiating the symbolism of a Nazi swastika and a Black Lives Matter clenched fist, after all, is which racial group is being targeted and which racial group is doing the targeting.
There is nothing new under the sun. Perhaps if Coca-Cola were capable of seeing the similarity between the racial grievances of its old Nazi partners and those of its new “woke” ones, it wouldn’t be so enthusiastic to repeat history all over. And maybe if Coke remains so intent on “cancelling” white Americans for the problems it sees in America’s history, then Americans should cancel Coke for the problems it overlooked in Nazi Germany’s.
Image Source: Newspunch
‘The Purge’ by Big Tech targets conservatives, including us
Just when we thought the Covid-19 lockdowns were ending and our ability to stay afloat was improving, censorship reared its ugly head.
For the last few months, NOQ Report has appealed to our readers for assistance in staying afloat through Covid-19 lockdowns. The downturn in the economy has limited our ability to generate proper ad revenue just as our traffic was skyrocketing. We had our first sustained stretch of three months with over a million visitors in November, December, and January, but February saw a dip.
It wasn’t just the shortened month. We expected that. We also expected the continuation of dropping traffic from “woke” Big Tech companies like Google, Facebook, and Twitter, but it has actually been much worse than anticipated. Our Twitter account was banned. One of our YouTube accounts was banned and another has been suspended. Facebook “fact-checks” everything we post. Spotify canceled us. Why? Because we believe in the truth prevailing, and that means we will continue to discuss “taboo” topics.
The 2020 presidential election was stolen. You can’t say that on Big Tech platforms without risking cancelation, but we’d rather get cancelled for telling the truth rather than staying around to repeat mainstream media’s lies. They have been covering it up since before the election and they’ve convinced the vast majority of conservative news outlets that they will be harmed if they continue to discuss voter fraud. We refuse to back down. The truth is the truth.
The lies associated with Covid-19 are only slightly more prevalent than the suppression of valid scientific information that runs counter to the prescribed narrative. We should be allowed to ask questions about the vaccines, for example, as there is ample evidence for concern. One does not have to be an “anti-vaxxer” in order to want answers about vaccines that are still considered experimental and that have a track record in a short period of time of having side-effects. These questions are not allowed on Big Tech which is just another reason we are getting cancelled.
There are more topics that they refuse to allow. In turn, we refuse to stop discussing them. This is why we desperately need your help. The best way NOQ Report readers can help is to donate. Our Giving Fuel page makes it easy to donate one-time or monthly. Alternatively, you can donate through PayPal as well. We are on track to be short by about $5300 per month in order to maintain operations.
The second way to help is to become a partner. We’ve strongly considered seeking angel investors in the past but because we were paying the bills, it didn’t seem necessary. Now, we’re struggling to pay the bills. We had 5,657,724 sessions on our website from November, 2020, through February, 2021. Our intention is to elevate that to higher levels this year by focusing on a strategy that relies on free speech rather than being beholden to progressive Big Tech companies.
During that four-month stretch, Twitter and Facebook accounted for about 20% of our traffic. We are actively working on operating as if that traffic is zero, replacing it with platforms that operate more freely such as Gab, Parler, and others. While we were never as dependent on Big Tech as most conservative sites, we’d like to be completely free from them. That doesn’t mean we will block them, but we refuse to be beholden to companies that absolutely despise us simply because of our political ideology.
We’re heading in the right direction and we believe we’re ready talk to patriotic investors who want to not only “get in on the action” but more importantly who want to help America hear the truth. Interested investors should contact me directly with the contact button above.
As the world spirals towards radical progressivism, the need for truthful journalism has never been greater. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report going.
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JD Rucker – EIC