Almost every sector in the economy seems to be doing well, except one: media. Many failed media organizations, slightly outside of the traditional mainstream established corporate media are struggling to pay the bills. Leftist outlets like The Weekly Standard and Think Progress have shut down due to the struggle. Buzzfeed has scaled back operations. Even ESPN has cut fat. Vox Media, a corporate outlet backed by NBC Universal, unsuccessfully went after Steven Crowder because of the success of independent media. The barrier to entries in media are low as technology increasingly reduces the intercessors between information and consumers of information. With an increasing number of intermediaries, people do not need to get their information from CNN or the NY Times.
A second premise I must insert is the prominence of leftist media to publish content that seems intentionally unpopular. There are several examples to pull from. The leftist outlets that trashed Dave Chappelle’s Sticks and Stones were ratioed hard on Twitter. Going after a comedy legend is perhaps one of the most benign examples. Social justice video clickbait farm, Now This, recently published a language policing video on “you guys” being politically incorrect and exclusive. The video was lampooned by the internet, but that video got views. The trash reviews on Sticks and Stones got clicks and were captured aggregated by Rotten Tomatoes. Clicks pay the bills; that’s why it’s called clickbait. But Buzzfeed’s listicles require so little talent anyone could produce them. The clickbait game has evolved, and out of this evolution is Hateclicks, a headline so universally despised outside the left side of the Overton Window that people click, thus providing the ad revenue to maintain these websites. It’s a bold strategy.
But to play devil’s advocate, the leftist media in incredibly lacking in the area of self-awareness. Pink News, a gay outlet, produced a video promoting pederasty, which was later removed. The removal of this video indicates it wasn’t about the hateclicks it undoubtedly received. Instead, this video was a bit of a Freudian slip. This Rainbow Jihad outlet refused to check themselves before they wrecked themselves on social media promoting pederasty. This wasn’t a drunken take, this was a video production. This wasn’t a contrarian opinion, this was groundwork for shaping society. The leftist media has taken an extremely friendly stance towards pedophilia, and after redefining gender to their own preferences, the next frontier seems to be pedophilia.
These opposing views can be married into how we observe the leftist media. For even Bernie Sanders realized his campaign for socialism could only survive by accepting conventional market forces. Such stunning lack of self-awareness, in the media, can be rewarded with revenue. That revenue serves as dopamine as the Leftist media sprints into the abyss of socialism and debauchery. It’s important to note that in their isolated urbanized communities, these elites think Twitter is real life. However, they are unmoved by being ratioed with rare exceptions.
Hateclicks are an increasingly vital revenue tactic for the Leftist media and it doesn’t seem to be going obsolete any time soon, as the leftist media is more interested in pushing an agenda rather than being popular to us lesser folks online. The amount of people who want to hear this propaganda is a different question. I do not make any recommendations to resist clicking and giving these companies ad revenue. It’s good to know what their saying when they strawman themselves. Beside, many of these organizations are unionizing which will ultimately hurt them, as the case with Think Progress.
The leftist media is, in many ways, suffocating itself out of existence, and hateclicks are merely unicorn blood delaying their demise.
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